{"product_id":"vintage-french-alphonse-mucha-lu-advertising-poster-reproduction-sarah-bernhardt-mounted-display","title":"Vintage French Alphonse Mucha LU Advertising Poster Reproduction – Sarah Bernhardt","description":"\u003cp\u003eAn evocative piece of French advertising history, this vintage decorative poster reproduces an exquisite Art Nouveau composition by Alphonse Mucha, created for the celebrated French biscuit manufacturer Lefèvre-Utile (LU) in 1904.\u003c\/p\u003e\n\u003cp\u003eFeaturing the legendary French actress Sarah Bernhardt, the composition captures the elegance of the Belle Époque. Dressed in richly embroidered robes and surrounded by flowers, she gazes towards the viewer beneath an ornate arch decorated with stylized hearts and birds. Mucha's distinctive signature, the LU monogram, and the original printer's credit, Imp. F. Champenois – Paris, are reproduced within the design.\u003c\/p\u003e\n\u003cp\u003eThe delicate colors, intricate ornamentation and romantic portrait make this a particularly decorative example of Art Nouveau imagery, equally suited to a gallery wall, study or collected interior.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA connection to the history of Lefèvre-Utile\u003c\/strong\u003e\u003cbr\u003eUnlike an ordinary contemporary reproduction, this example retains two interesting commercial labels on its reverse. One identifies Générale Biscuit, the French biscuit group formed in 1978 that incorporated the historic Lefèvre-Utile (LU) business, at its former premises in Athis-Mons, France. The second identifies ITAC, a photographic laboratory and studio formerly operating in Antony, near Paris.\u003c\/p\u003e\n\u003cp\u003eThese surviving labels offer an intriguing connection to the poster's commercial history, suggesting that it may have been produced as a decorative or promotional display in France during the late 20th century. \u003c\/p\u003e\n\u003cp\u003eThe poster is laminated and mounted on a lightweight rigid board, with a hanging attachment on the reverse. It is a later reproduction of Mucha's original artwork, not an original 1904 lithograph.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003cbr\u003eGood vintage decorative condition overall. The central image presents attractively, with well-preserved colors and details.\u003c\/p\u003e\n\u003cp\u003eThere is visible age-related wear around the edges, including small dents, scuffs and abrasions. Two corners show some separation from the backing board, and there is a small area of surface loss near the right-hand border.\u003c\/p\u003e\n\u003cp\u003eThese imperfections are primarily concentrated around the perimeter and could be partially concealed by suitable framing. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApprox. Dimensions\u003c\/strong\u003e\u003cbr\u003e- Width: 52 cm \/ 20.5 in\u003cbr\u003e- Height: 72 cm \/ 28.3 in\u003cbr\u003e- Board thickness: Approx. 0.2 cm \/ 0.08 in, excluding rear fittings\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShipping \u0026amp; Insurance\u003c\/strong\u003e\u003cbr\u003eThis item will be carefully packed and shipped fully insured.\u003cbr\u003eShipping costs and any applicable import duties or taxes are calculated at checkout.\u003c\/p\u003e","brand":"Maison Lune Collection","offers":[{"title":"Default Title","offer_id":58968276468043,"sku":"CA0214","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/9645\/9595\/files\/IMG_1772.jpg?v=1792768293","url":"https:\/\/maisonlunecollection.com\/products\/vintage-french-alphonse-mucha-lu-advertising-poster-reproduction-sarah-bernhardt-mounted-display","provider":"Maison Lune Collection","version":"1.0","type":"link"}